EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131 This lesson includes a PowerPoint and a worksheet and covers: What business aims and business objectives are Business aims and objectives when starting up: • Financial aims and objectives: survival, profit, sales, market share, financial security • Non-financial aims and objectives: social objectives, personal satisfaction, challenge, independence and control Why business aims and objectives differ between businesses Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143 This lesson includes a PowerPoint and a worksheet and covers: What the marketing mix is and the importance of each element: ● price, product, promotion, place. How the elements of the marketing mix work together: ● balancing the marketing mix based on the competitive environment ● the impact of changing consumer needs on the marketing mix ● the impact of technology on the marketing mix: e-commerce, digital communication. Written by Sarah Hilton for Revisionstation

EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144 This lesson includes a PowerPoint and a worksheet and covers: The role and importance of a business plan: ● to identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix. The purpose of planning business activity: ● the role and importance of a business plan in minimising risk and obtaining finance. Written by Sarah Hilton for Revisionstation

This complete lesson covers: The purpose of business activity and enterprise Spotting an opportunity, developing an idea for a business, satisfying the needs of customers Characteristics of an entrepreneur Creativity, risk taking, determination and confidence The concept of risk and reward It is written by Sarah Hilton for Revisionstation

This complete lesson covers: The roles and objectives of internal and external stakeholder groups Owners, employees, customers, suppliers, government and the local community The effect business activity has on stakeholders The effect stakeholders have on business This is written by Sarah Hilton for Revisionstation

This complete lesson covers: To be able to describe the purpose of planning as a business activity Reducing risk, helping a business to succeed To be able to discuss the role, importance and usefulness of a business plan Identifying markets, help with obtaining finance, identifying resources a business needs to operate, achieving business aims and objectives It is written by Sarah Hilton for Revisionstation

This complete lesson covers: The concept of limited liability The features of different types of business ownership Sole traders, partnerships, private and public limited companies The suitability of differing types of ownership in different business contexts Start-ups and established businesses It is written by Sarah Hilton for Revisionstation

This complete lesson covers: The aims and objectives of a business Profit, survival, growth, providing a service, market share How and why objectives may change as businesses evolve Why different businesses may have different objectives It is written by Sarah Hilton for Revisionstation

This lesson covers: The purpose of market research Identifying and understanding customer needs Primary research methods Questionnaires, interviews, trialling, focus groups Secondary research sources Newspapers and magazines, census, websites and internal data How appropriate different methods and sources of market research are for different purposes The use and interpretation of qualitative and quantitative data in market research The lesson is written by Sarah Hilton for Revisionstation

This lesson covers: To be able to discuss the purpose of marketing within business The purpose of marketing within business The importance to a business of identifying and understanding its customers, informing customers, increasing sales This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: The use of segmentation to target customers Age Gender Income Location Lifestyle This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Different organisational structures Tall, flat The terminology of organisation charts Span of control, chain of command, delegation, subordinates, authority Why businesses have different organisational structures Importance of effective communication, different job roles and responsibilities, different ways of working Ways of working Full-time, part-time, flexible working, temporary work, working from home, working whilst mobile, self-employed This lesson is written by Sarah Hilton for Revisonstation

This lesson covers: To be able to discuss the purpose of marketing within business The purpose of marketing within business The importance to a business of identifying and understanding its customers, informing customers, increasing sales This complete lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Why businesses recruit Replace employees who leave, business growth, skill gaps Methods of selection CV, application form, letter of application, interviews, tests, group activities, references The use of different recruitment methods to meet different business needs internal methods, external methods, job description and person specification This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Different training methods Induction, on-the-job, off-the-job Why businesses train their workers Development of the business, improve productivity, skill shortages, customer service, motivation and retention Staff development Vocational and academic qualifications, apprenticeships The benefits to employees and businesses of staff development This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: Financial methods of motivation Pay, bonuses, profit sharing, fringe benefits Non-financial methods of motivation Praise, award schemes, working environment The importance of employee motivation Improved employee performance, helps employee retention The importance of employee retention Already familiar with business and customers, saves time and expense of recruitment This lesson is written by Sarah Hilton for Revisionstation

This complete lesson covers: To be able to describe different ways of communicating in a business context To be able to discuss the importance of business communications To be able to discuss the influence of digital communication on business activity This lesson has been written by Sarah Hilton for Revisionstation

This complete lesson covers: The impact of consumer law on business Reputation of the business, safety and satisfactory quality of goods This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: The impact of current legislation on recruitment and employment Discrimination, employees’ right to contract, holidays, hours of work This lesson was written by Sarah Hilton for Revisionstation

This lesson covers: Different production processes and their impact on business Job, batch, flow The influence of technology on production and the impact on business Automation, computers and robotics This lesson was written by Sarah Hilton for Revisionstation